Piracy and the Wii, Part 2
All in all, a lot of people in the gaming community, including game developers are starting to adopt the idea that piracy should simply be ignored. With all piracy there is this mistaken idea that everyone who download a pirate copy would go out and buy it if it weren’t available to download. I, and many other industry professionals, are starting to realize that this isn’t the case. People who pirate have a large, large collection of things
to pirate. Just because one games isn’t available doesn’t mean they are going to go out and buy it, in fact, most likely they won’t even hear about the game if it isn’t available. So, all you’ve done by choking down on piracy is limited that person, who may become an advocate for your game, from playing, even though there is no monetary gain. Some people think that it is ‘fair’ that he/she not be allowed to play if they don’t pay, whether or not that will make them buy the game. But companies tend to be more practical than that. They aren’t looking at what is fair, they are looking at what brings in revenue. And people are starting to realize that hassling pirates is losing them money.
Big interest games, like SSBB or Mario Cart are an exception to the rule, because if they are interested, people are going to go out and buy the game on launch day regardless of whether or not they pirate. Thousands of people with modified Wiis bought SSBB. Is this because they couldn’t download it? No. In fact, it turned out that they couldn’t run the retail version and had to download it. People went out and bought the game because they wanted an original copy. Because they wanted to support Nintendo.
In addition, hunting down pirates and making things difficult for filesharers often hurts sales and ostracizes customers. It also generates a lot of negative press, like all the stuff about Super Smash Bros. Brawl not working. So, all in all, I feel that gaming companies, and many other industries, should take the stance that pirates should be ignored. They can’t be converted to customers, and going after them generates negative press and hurts customer relations. Maybe Nintendo doesn’t agree, but I think sooner or later, everyone will come around.
Ignore the pirates, if piracy becomes so prevalent that you can’t make a profit, then it is time to switch gears and find other methods of revenue. In that case, you start giving the games away and selling downloadable content or financing the game and console with advertisers. If it works for radio and TV, I bet it could work for games. I’m not saying that the gaming industry should do these things not, I’m just countering the argument “but if no one buys games, who will make them”. If no one buys games, there will still be many avenues of revenue available, so no worries.
I don’t know what Nintendo is doing as far as piracy. It is possible that both the SSBB fiasco and this Mario Cart stuff is completely unintentional. The Super Mario Galaxy update was obviously a jab at piracy (that didn’t work). At least Nintendo isn’t going around suing thousands of people like the movie and music industries are. In any case, while I firmly support supporting games, leave the pirates alone, they aren’t hurting anyone.
Tags: super mario brothers, nintendo game, nintendo wii news, wii review, nintendo wii



Wii, the controls need to take advantage of motion detection to the fullest.